www.suresource.com

Background: SureSource is a leading provider of out-sourced e-commerce solutions for such partners as USA Hockey where they offer a variety of officially licensed merchandise. This includes jerseys that can be personalized with any player name and number, or the consumer’s own name.

The Challenge: Hockey jerseys are personalized by cutting and sewing individual letters from sheets of material in a style that matches what is worn on the ice. This work can be time-consuming and difficult for manufacturers to scale, particularly during the busy holiday season or an event like the Olympic games. Because of this, it is often difficult for retailers to manage customer delivery expectations.

The Solution: The DemandMade Gateway application allows SureSource to manage their blank jersey inventory at a licensed, third-party embellishment facility where they pass custom orders in real-time and receive in-progress order updates and shipping confirmations. More than a simple EDI application, Gateway effectively connects the merchandising and customer service teams at SureSource with the factory where these customized products are assembled.

The Result: SureSource can remotely manage their blank jersey inventory, monitor production service levels and give their customers the latest information on order status and delivery. This tight integration with the factory also reduces order cancellations and extends the holiday selling season for customized goods.